Word clouds are a great starting point when analyzing qualitative data, to see which topics are mentioned most often.Ĭreating a word cloud from a series of survey responses, for example, can help you detect relevant themes and pain points.
However, while quantitative data (like stars, likes, NPS scores, or yes-no questions) are easy to process, qualitative data (such as open-ended responses) requires more effort. Surveys, product reviews, and social media are just some examples of customer feedback that businesses collect. Let’s take a look at how businesses are using word cloud generators: Analyzing Customer FeedbackĬustomer feedback allows companies to understand what clients like and dislike about their products. Not only are they visually attractive, but they also provide quick insights to help you identify trends and patterns, and compare the main words in different qualitative datasets. You can create word clouds from all types of text, including tweets, product reviews, and excel data.
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